Solutions

Innovation, not duplication

At Great Lakes Creative Marketing & Communications, we provide solutions based on two core principles: 1) Success comes from an integrated, comprehensive approach built on a sound foundation of research and best practices, and 2) Every solution comes from understanding the source of success and adapting that to the client’s own situation.

Integrated Communications Strategy

• Public relations program audits
• Communication strategy development and planning
• Events and campaigns
• Media relations strategies and consulting
• Media placement and advertising

Branding and Identity

• Strategy – mission, vision, values and core identity
• Elements – naming, logos, design and visual style
• Consistency – style guides and corporate identity schemes
• Execution – collateral materials, packaging

Online Communication

• Web site development & maintenance
• CMS Implementation with WordPress
• eMarketing – eNewsletters, blasts
• Domain registration and management
• eCommerce
• Search engine optimization and PPC campaign management

Graphic Design

• Print and digital media design

Social Media

• Account management
• Social media strategy and coaching
• Seminars and instruction
• Content generation

Multimedia

• Photography services
• Videography services

Market Research & Evaluation

• Primary research – online surveys for attitude, behavior, reach and demographics
• Secondary research – competitive benchmarking